A set of QR codes is generated and printed as generic link-labels. The labels are standard URLs and work with generic QR scanninc apps. The URLs point to the address of the qr-label server and provide a short, unique identification tag. When a label is scanned for the first time, the system allows to assign a link to that tag. Once the link is assigned, the service will always issue a HTTP 301 redirect on that unique tag, to instantly display the intended page.